Search Engine Optimization
Search engine optimization (SEO) is the process of helping customers connect with your business online through a variety of optimization tactics designed to increase your organic search traffic.
Our team uses modern SEO services, backed by the best digital marketing practices, to increase your organic traffic & search engine rankings for vetted, targeted keywords and long-tail phrases that drive business to your site. Search engine optimization services are the foundation for any successful online marketing strategy, however, finding the right SEO company can be a challenge. Let our SEO experts simplify the process for you by designing a successful SEO strategy that fits your goals and budget.
Nearly 93% of web traffic occurs on search engines. If you want your website to be found, you need to be indexed on major search engines and ranked highly. Some other facts about Google and search engines in general:
It all starts with the search engines (like Google). Every search engine sends out crawlers to gather all the content and information they can from across the internet in order to build an index. When a query comes through, the search engine’s algorithm sifts through that index in order to provide the most important and relevant information in the search results, commonly know as the search engine rankings.
And that’s where SEO comes in. Optimization allows us to help search engines understand what’s on your website, the value your business has to offer, and how you connect to relevant keywords. It’s the foundation that drives organic traffic to your website and strengthens every aspect of your digital marketing strategy.
But major search engines are constantly evolving their algorithms and strategies to meet rising user demands. That’s why it’s essential to maintain a sustainable optimization strategy that is continuously working for you and your business.
3.5 billion searches are made everyday on Google alone, and with so many competing for top spots in the search results, gaining visibility is key. But it’s through expert keyword research and SEO refinement that your business will earn the visibility it deserves to effectively add to your bottom line.
By partnering with an SEO provider, you have a full team of experts working toward your digital success. So whatever your goal is—driving traffic, generating leads, maximizing sales, increasing brand awareness—we’ve got you covered. You could say our SEO strategies are optimized for success.😉
SEO is important and it needs to be done to capture search engine traffic to your site. How does a search engine decide how to rank websites exactly? The answer to this is complex because there are hundreds of ranking factors, but we have compiled the most critical for you.
You may have heard that content is king and this is true when it comes to SEO. At the most basic level, search engines want to match users with the most relevant content to their query as possible. One reason Wikipedia articles are often ranked highly is because they tend to be comprehensive and trustworthy. Search engines will look at the content on the page, the freshness of the content, and deploy sophisticated algorithms to understand if the content is relevant to the searcher. For example, suppose you have a coffee mug website and you sell mugs of all different shapes and sizes. You will want to make sure you have content on your website that is clearly about coffee mugs. This could include mug product pages, but also content on the history of coffee mugs, how they’re made, or even the most creative coffee mugs of all time. Content is the fundamental building-block of driving organic search traffic to your site.
You may have great content, but if you provide a poor experience, users will leave and never visit your site again. This is something search engines try to avoid at all costs and therefore rank websites with excellent user experience higher. So, what makes a great user experience?
Users need to be able to quickly and easily consume your content and navigate through your site. This has become especially important as mobile devices are increasingly common and now make up a majority of web traffic.
Google is scheduled to roll-out an update to its algorithm in 2022 based on user experience. This underappreciated web development consideration is about to get a big boost in importance. From Google’s own words:
The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile. We believe this will contribute to business success on the web as users grow more engaged and can transact with less friction
There is some overlap with user experience and technical ranking factors. These include web development best practices to increase page speed, but also meta data optimization and web architecture considerations. For example, meta data optimizations with improve click-rates on search result pages, improve image ranking, or even help surface your content on voice searches.
Search engines also rely on behavioral data users leave as clues as they search for content. This may include click-rates for a given query or if a user hits the back button very quickly upon clicking on a result. These ranking factors are not always transparent and web professionals must rely on subtle clues the search engines leave or feedback from search engine experts and employees.
A backlink is any link that points to your page. Search engines look at how many links point to a particular page and which site is pointing to it. If you have amazing content and people consider it trustworthy and comprehensive, they will want to link to you. However, search engines look at the quality of the links to determine the value of the link. They’re not all created equally. As an example, if you have a sports blog and ESPN links to your blog, the search engine will view your content as extremely authoritative and relevant. However, if your friend’s new recipe blog links to you, it will not be considered as important. Even though your friend might!
It’s important to note this ranking signal has been abused in the past by websites who took advantage of the algorithms at the time. As a result, search engines rolled-out updates to ensure the integrity of search results. Make sure you fully vet the integrity and methods of vendors who promise you backlinks.
Want to know how digital marketing can help your small business? Get in touch with our team today and find out more about our innovative services!
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